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How to Hook a Whale : Secrets of Selling to the Ultra High Net Worth [Hardcover]

by Lim, Marcus

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Want to know what it takes to have billionaires on your speed dial, party with high rollers and bring in billions of dollars in annual revenue? In this exciting tell-all, Marcus Lim, a seasoned marketer in VIP international casino sales, will divulge his secrets on what it takes to wheel and deal with the ultra-rich. Being a VIP casino host may look like glitz and glamour on the outside, but you'll need to be a shrewd businessman, astute mind-reader and empathetic psychologist all rolled into one to ensure that all your ultra-high-net-worth (and ultra-demanding) customers are happy… along with your bank account.

A master juggler in the pressure cooker of high-stakes gambling, he balances players and casino politics in his job with finesse. Peculiar title and all, How to Hook a Whale is the foremost hospitality book and a must-read for everyone in the explosive market of luxury lifestyle. Want to win big at work… and in life? Order Marcus’ unconventional and thrilling journey,

image of How to Hook a Whale : Secrets of Selling to the Ultra High Net Worth
9789815009118
  • RM96.90 Online Price
  • RM87.21 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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Item Type English Books (Hardcover)
Publication Date 2022/03
Publisher Marshall Cavendish International (Asia) Pte Ltd (US)
ISBN 9789815009118
Size/Pages 208p

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