★★★ Click here and sign up to receive special offers, and the latest news from Books Kinokuniya WEBstore!★★★
Make Your Brand Matter : Experience-driven Solutions to Capture Customers and Keep Them Loyal [Hardcover]
"Historically, consumer and B2B companies have made significant investments in defining and maintaining their brand identity. They worked to establish their brand promise, perception, and voice, establishing market positioning and differentiation to attract specific buying demographics. Once established, these companies would train their employees to project and reinforce that brand identity at every step of the customer journey, from initial awareness through evaluation, transaction, servicing, and loyalty. The brand defined the experience, and the experience reinforced the brand. The digital era disrupted this traditional brand management model. As consumers and business buyers rapidly shifted to online channels, new methods of engagement emerged, and buyers were suddenly entering the engagement cycle at different points. While brand marketers and managers continued to reinforce their traditional brand positioning, digital teams scrambled to create new engagement experiences to meet the evolving demands of the customer. Platforms, tools and technologies were implemented for function first, and then were retrofitted in an attempt to reflect the brand positioning and promise. The result was a disconnect between brand and experience, which led to confusion and frustration for many customers expecting to receive a consistent representation regardless of channel"--
- RM102.07 Online Price
- RM91.86 Kinokuniya Privilege Card Member Price
- Availability Status : In stock at the Fulfilment Centre.
- Usually dispatches around 3 to 5 working days.
- Retail store and online prices may vary.
domestic delivery FREE Shipping on orders over RM80.00(Peninsular Malaysia)
While every attempt has been made to ensure stock availability, occasionally we do run out of stock at our stores.
TABLE OF CONTENTS
- Tipping Point : H...
- RM40.95 Online Price
- RM36.85 KPC Member Price
- Digital Body Lang...
- RM89.95 Online Price
- RM80.95 KPC Member Price
- Made to Stick : W...
- RM58.90 Online Price
- RM53.01 KPC Member Price
- Content Strategy ...
- RM145.94 Online Price
- RM131.35 KPC Member Price
- Branding: a Very ...
- RM54.00 Online Price
- RM48.60 KPC Member Price