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How Brands Grow : What Marketers Don't Know [Hardcover]

by Sharp, Byron

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

image of How Brands Grow : What Marketers Don't Know
9780195573565
  • RM155.71 Online Price
  • RM140.14 Kinokuniya Privilege Card Member Price
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Item Type English Books (Hardcover)
Publication Date 2010/04
Publisher Oxford Univ Pr (US)
ISBN 9780195573565
Size/Pages 228p

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