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Why We Buy : The Science of Shopping (Updated Revised) [Paperback]
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
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TABLE OF CONTENTS
- The 48 Laws of Power