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The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market (Expanded) [Paperback]

by Treacy, Michael / Wiersema, Fred

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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

image of The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market (Expanded)
9780201407198
  • RM97.49 Online Price
  • RM87.74 Kinokuniya Privilege Card Member Price
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Item Type English Books (Paperback)
Publication Date 1997/01
Publisher Basic Books (US)
ISBN 9780201407198
Size/Pages 288p

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