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Sun Tzu and the Art of Business : Six Strategic Principles for Managers [Paperback]

by McNeilly, Mark R.

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.

image of Sun Tzu and the Art of Business : Six Strategic Principles for Managers
9780199782918
  • RM132.20 Online Price
  • RM118.98 Kinokuniya Privilege Card Member Price
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  • Kuala Lumpur store

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Item Type English Books (Paperback)
Publication Date 2012/01
Publisher Oxford University Press Inc (GB)
ISBN 9780199782918
Size/Pages 344p

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