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Marketing 4.0 : Moving from Traditional to Digital [Hardcover]

by Kotler, Philip / Kartajaya, Hermawan / Setiawan, Iwan

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Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

image of Marketing 4.0 : Moving from Traditional to Digital
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Item Type English Books (Hardcover)
Publication Date 2017/01
Publisher Wiley (US)
ISBN 9781119341208
Size/Pages 184p

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