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Differentiate or Die : Survival in Our Era of Killer Competition (2nd) [Hardcover]

by Trout, Jack / Rivkin, Steve

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Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

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image of Differentiate or Die : Survival in Our Era of Killer Competition (2nd)
9780470223390
  • RM96.58 RM86.92 Online Price
  • RM82.09 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
  • Usually dispatches around 2 weeks.
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Item Type English Books (Hardcover)
Publication Date 2008/03
Publisher John Wiley & Sons Inc (US)
ISBN 9780470223390
Size/Pages 262p