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Develop Your Marketing Skills : Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Creating Su (Revised) [Paperback]

by Richardson, Neil / Gosnay, Ruth

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Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

image of Develop Your Marketing Skills : Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions (Creating Su (Revised)
9780749462246

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  • RM67.50 Online Price
  • RM60.75 Kinokuniya Privilege Card Member Price
  • Availability Status : Publisher Has No Plans to Reprint
  • Retail store and online prices may vary.

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Item Type English Books (Paperback)
Publication Date 2010/12
Publisher Kogan Page Ltd (GB)
ISBN 9780749462246
Size/Pages 176p

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