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Design Thinking : Integrating Innovation, Customer Experience, and Brand Value (Original) [Paperback]

by Lockwood, Thomas (EDT)

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The idea that design thinking--design processes, principles, and solutions-- can be used to solve all problems is relatively new. But it's a concept that has more and more company officials scratching their heads as a wildly successful product launches and asking, "How did they do that?" Editor Lockwood (president, Design Management Institute) and 29 authors lay out the case for design thinking and apply it to brand building, service design, and creating memorable customer experiences that encourage brand loyalty. Annotation 2010 Book News, Inc., Portland, OR (booknews.com)

image of Design Thinking : Integrating Innovation, Customer Experience, and Brand Value (Original)
9781581156683
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Item Type English Books (Paperback)
Publication Date 2009/11
Publisher Allworth Pr (US)
ISBN 9781581156683
Size/Pages 285p

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