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Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know [Hardcover]

by Jeffrey, Mark

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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

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9780470504543
  • RM106.58 Online Price
  • RM95.92 Kinokuniya Privilege Card Member Price
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Item Type English Books (Hardcover)
Publication Date 2010/02
Publisher John Wiley & Sons Inc (US)
ISBN 9780470504543
Size/Pages 298p

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