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Branding for Dummies (For Dummies) (2nd) [Paperback]

by Chiaravalle, Bill / Schenck, Barbara Findlay

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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

image of Branding for Dummies (For Dummies) (2nd)
  • RM93.23 Online Price
  • RM83.91 Kinokuniya Privilege Card Member Price
  • Availability Status : In stock at the Fulfilment Centre.
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Item Type English Books (Paperback)
Publication Date 2015/01
Publisher For Dummies (US)
ISBN 9781118958087
Size/Pages 368p

  • 1
  • Getting to Yes : ...

  • 2
  • The Customer-Fund...

  • 3
  • Emotional Intelli...

  • 4
  • Trust Me I'm Lyin...

  • 5
  • The Luxury Strate...